The top broad zenith (in the inverted pyramid) represents all the ways you attempt to create awareness for your brand, product or website; to attract and lead the people to your website. This include over 5-10 free and paid ways that you will regularly use to attract prospects to your website and finally to your products.
Top and easiest among them are the Social Media – Facebook, YouTube, Twitter, Google+, Squidoo Lens, Classified Ads, Press Releases, HubPages, Answer Sites, Forum, etc.
There are simple ways of placing ads on those sites – those kind of ads you often see on sites like Facebook and Yahoo Answers, etc.
The major aim is to create public/market awareness of your brand, products and services.
The middle portion called consideration. clickfunnels discount It is where you offer to them valuable goods and services as baits and pecks to get them involved in doing business with you.
The goal here is to make a calculated attempt to convince them to join your list.
Thus, whatever you are offering must be very relevant to your market niche, but quite different from what you are putting up for sale.
If you are selling Affiliate products, the vendor will more often than not provide you with products that will serve as Free Offers which you can use here as baits to get people into your lists. If they don’t, you can create them by yourself using free but relevant downloads or free products from other sources.
The bottom portion represents the period that you have successfully convince them to join your list. This is called conversion.
Two things may happen immediately they have join your list. They will either buy your product or fail to do so.
As a savvy marketer, you must know that the game is not yet over till (and even after) they have bought from you.
The next thing is to get them on your educational series by sending to them lessons on the relevant niche. More often than not, they will later end up buying from you (if they did not, initially).
Thus, for most prospects, they need some kind of education on what they are about to get involved.
Email series of at least 7 lessons can help the prospect pass over this stage to become a customer.
Loyalty is when your customer shows up repeatedly to buy your related products in connection with the initial purchase.
If you did the above groundwork well, your customers by now will be recommending your products and services to other customers – his friends, relations, acquaintances, etc. It is a sign of Loyalty and what every Marketer that knows his Onions should be aiming at.
This is the ultimate level of Internet Marketing!
Planning your marketing funnel:
Tactically, here is a simple and straightforward way to plan your marketing funnel.
From top to bottom Marketing Funnel typically contains:
- Sign up
- One Time Offers (OTOs) often at a very minimal initial prices
- Free eCourse
- Sales Promotion
- Membership Site Offer or
- Another OTO, all at reduced initial prices
- These positions may vary slightly depending on your goal for setting up the marketing funnel